Thursday, January 24, 2008

Now They're 40 Somethings

From a Time magazine article in 1990.

They have trouble making decisions. They would rather hike in the Himalayas than climb a corporate ladder. They have few heroes, no anthems, no style to call their own. They crave entertainment, but their attention span is as short as one zap of a TV dial. They hate yuppies, hippies and druggies. They postpone marriage because they dread divorce. They sneer at Range Rovers, Rolexes and red suspenders. What they hold dear are family life, local activism, national parks, penny loafers and mountain bikes. They possess only a hazy sense of their own identity but a monumental preoccupation with all the problems the preceding generation will leave for them to fix.

This is, of course, pre-Nirvana when the media liked to tag all of us 'post boomers' as unshaven, plaid wearing nihilists.

Read the hole thing here.

1 comment:

Anonymous said...

Time Magazine was always good for sweeping generational statements. And the modifiers were always such that made Gen-X seem inferior to the Baby Boom. Time was always big on numbers and data taken from school systems that made Gen-X seem dumb and lazy, but they never took into account that previous generations could leave school and take a job in a factory.