Proximity Worldwide, a global direct and relationship marketing network that is part of BBDO Worldwide, has divided Generation X into three groups: the first suggests characters from a Richard Linklater film about slackers; the second wouldn't be caught dead watching that film unless their fashion sense depended on it and it was available for viewing on HD; and the third is too busy force-feeding their kids Mandarin lessons and piano to take time out for a flick.
Wednesday, June 18, 2008
Dividing and Conquering Us
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