Friday, April 18, 2008

more Douglas Coupland definitions

UNDERDOGGING: The tendency to almost invariably side with the underdog in a given situation. The consumer expression of this trait is the purchasing of less successful, "sad," or failing products: "I know these Vienna franks are heart failure on a stick, but they were so sad looking up against all the other yuppie food items that I just had to buy them."

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