Tuesday, August 26, 2008

I'm rich, beeeeeyotch!

GenXster millionaires:

Gen Xers have a markedly different approach to investing from their parents and grandparents. Not only are they unwilling to blindly take on their parents' financial counselors, they're also opinionated about the attributes they look for in an advisor when they strike out on their own. From a round of interviews with the young jet set and their advisers, it became clear that past performance and impressive returns aren't sufficient to gain a Gen X client's business. What's even more important to this generation is a feeling of assurance that the individual advisor has integrity and trustworthiness.

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