In the 12 months ending June 2009, Gen Xers received 15% fewer health insurance marketing direct mail pieces than Boomers. Gen Y saw even fewer offers: 25% less than their parents’ generation. For life insurance, the younger generations are equally ignored: Gen X and Gen Y got 18% and 23% fewer mailings, respectively, than Baby Boomers did in the past year.
Thursday, July 30, 2009
Big business still loves boomers best
Leaving us to the buzzards.
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1 comment:
You're supposed to be younger, healthier, stronger -- at least that's what you keep saying! And don't worry the guv-mint is going to take care of your health care!
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