Thursday, October 15, 2009

What? A car company marketing to us?

Turn your 'lame detectors' up to eleven when the adds start rolling. I have a feeling you'll sooner see GenXsters revert back to hitchhiking before we shuffle into a Lincoln dealership.
With the aggressive styling of the new MKT and a complete lineup across the Lincoln brand, Ford executives say they see an opportunity to draw to the brand younger buyers who are members of Generation X, born in the 1960s and 1970s.Through September, Lincoln's sales have declined 28.5%, which is better than the decline of 30.2% for all luxury vehicles, according to Autodata Corp.

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