Wednesday, February 24, 2010

Gen X knows when we're not wanted

This really isn't a secret. MTV made it clear a decade ago they don't want our viewership even though we're the ones responsible for their success. But since they're assholes about it, based on principles alone, I'll avoid purchasing anything their sponsors pimp.
Tidbit from the HRTS rubber-chicken luncheon over in sterile Century City: MTV Networks president Van Toffler reiterated the network's devotion to millennials (a.k.a Generation Y), but also made it clear that Generation X shouldn't let the door hit them on the way out.

"We're pushing Generation X out," Toffler said. "We're slaves to our different audiences, for MTV that's millennials, who are vastly different than Generation X; they're definitely less cynical -- they're more civic minded."

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